New Video Coming Soon

We were at the very beautiful Waterperry Gardens yesterday with Nice Tree Films filming a new video for Shoot.

The video will be about Shoot and will appear on the home page and other selected landing pages in Shoot. We filmed scenes of people enjoying their gardens on their own, with children and with their friends. We also filmed scenes of Nicola buying plants and the Shoot team in meeting.

Here are a few ‘behind the scenes’ photos of the day of filming.

Filming at Waterperry Gardens
Filming at Waterperry Gardens
Team with camera2
Angela, Nicola and Marc being filmed for our new video

See more photographs at our new Pinbaord.

New Club & Secret Garden Party

Shoot is entirely funded by Nicola (Founder) and subscriptions from members. Please support us by joining our Lifetime Member Club. Read more here.

If you do, then please also consider meeting Nicola and the team at a Secret Garden Party. 5pm-8pm on Saturday 7th Sept. 2013 in Hampstead NW3, London. Details here.


Introducing Shoot +

By Nicola Gammon, Founder of Shoot

David Edelman’s article Give Me My Data has inspired me to open a conversation with my members and plant retailers about getting more seamless access to our own plant buying history.

One of the key differentiators for brands in the future will be how they make the data they have gathered about us more accessible and usable … and then turned into a service of itself

Shoot provides over 60,000 gardeners with a ‘my plant list’ and ‘my plant care advice’ service as well as detailed information on 15,000 (and growing) plants. If you tell us which plants are in your garden we send you pro-active, personalised plant care reminders each month. Shoot was born out of my own frustrations with plant buying and care. It has now gone on to win awards awards including Website of the Year 2012 from the Garden Media Guild and a Which? Best Buy. Some members love our service so much they are now Lifetime Members. I am thrilled to see how well Shoot is received.

I find Shoot invaluable for the jobs to do every month, for knowing what plants I have where, when I put them in, where I bought them

However, I am also aware that our service could be easier to use. It is a time consuming and boring task to gather all your plant labels before you throw them away, search through our 15,000  plants to find each one you just bought and then to add each plant to your own plant list.

An easier way could be so beautifully simple – I am calling it Shoot +. When you shop at your favourite garden centre or plant nursery, simply hand over your club loyalty card at check-out and Shoot will take a feed from their till systems to update your plants list for you with a note of when and where you bought them … automatically on your behalf.

Shoot is looking for one plant retailer to conduct a trial of Shoot +

How can you help? If you are a club member of a Garden Centre please suggest they trial Shoot + If you are willing to wear a badge or hand over a Shoot + leaflet please contact us. Or if you are visionary plant retailer and want to trial the Shoot + service for your own customers please get in touch with us. We’d love to hear from you.

Hidden Garden Art Show

By Maureen Michaelson.

Hidden Garden Art Show in Association with Chelsea Fringe 2013, which began last weekend on Sat 18 May, and is open every Sat and Sun from 12 -6pm until 9 June. This is a reminder that there are now only three weekends left to visit the Hidden Garden Art Show. This coming Sunday 26 May, we are featuring Glass in the Garden. Multi-award winning artist LISA PETTIBONE, who delighted the audience last year at the Artists Talk, will be in attendance from 2 – 5.30pm for visitors to talk to.

Don’t forget the Artists Talk with FRANCES DOHERTY on Sunday 9 June at 3pm, for which there are still spaces available. This will be a chance to hear about the fascinating career trajectory which Frances has had;  her life which sees her travelling between France and England sometimes more than once a week; and details of how she creates her extraordinarily complex handbuilt ‘insect eye view’ plant forms.


PATRICIA VOLK, ARBS who has been creating distinctive outdoor sculpture for over 20 years, and has pieces in several important art collections is exhibiting with us for the first time this year.

Another newcomer to the show this year is PAUL COX, also a multi-award winning artist, whose humorous and witty pieces are to be found in several high profile international collections. Since most of Paul’s work is on an enormous scale, including a nine ton Noah’s Ark bought by an Armenian museum overlooking Mount Ararat where the Ark was supposed to have found land, he has provided two pieces which are scaled to fit domestic gardens.


For those of you who were disappointed to have missed out last year on a slate table by HELEN NOCK, there is another chance to nab one. This year she has made an 80cm table which comes with two rare hand forged metal ladder back chairs, plus tables and stools in smaller sizes. Best to come early to the show if you want to secure one.


PETER CLARKE, ARBS, after his sell-out show last year has not disappointed with a new selection of copper and stainless steel leaf forms, including a fabulous Hanging Leaf which can be suspended from a tree or pergola, and the re-appearance of old favourite Organic verdigris copper forms which were so popular in early years of the show.

Finally, stalwart of the show JONATHAN GARRATT  has made a selection of his all time best ‘Garden Punctuation’ installations and will be bringing a small selection of his pots.

Find out more visit Hidden Garden Art Show in Association with Chelsea Fringe 2013

The Chelsea Fringe is back!

This summer sees the return of the Chelsea Fringe. Now in its second year, this exciting, entirely volunteer-run celebration of plants, gardens and landscapes returns to London for three weeks from May 18 – June 9 2013.

From community and guerilla gardening projects, to art installations and pop-up restaurants and shops in inspiring venues across London and beyond, just about anything goes.

Last year there were over 100 projects and events, ranging from a floating forest in W10 to a bicycling beer garden roaming the capital. This year we’re expecting even more entries. And while the Fringe acts with the support of the RHS Chelsea Flower Show, we are entirely independent of it. This is what sets us apart:

London and beyond: Fringe events are occurring across London and further afield, not just Kensington and Chelsea (there are satellite Fringes planned for Bristol, Brighton and Vienna).

A show for everyone: Unlike the bigger shows, we won’t sell out, anyone can visit and, even better, most events are free. Anything goes: We work on an open access principle: as long as it’s legal, inspired by gardening, gardens, plants or landscape and, above all else, interesting to look at or interact with, then we want it.

Highlights of 2012’s Chelsea Fringe included:

  • The Edible High Road: an orchard of fruit trees ‘planted’ outside more than 50 shops along Chiswick High Road and Turnham Green.The Garden of Disorientation: landscape designer Deborah Nagan transformed a disused Smithfield slaughterhouse into a scented mint garden, complete with mojito bar, exhibition space and performance area.
  • The Bicycling Beer Garden: the unexpected hit of the Fringe, featuring a customized bicycle laden with planted-up beer cans, which travelled from venue to venue.
  • The Vegetable Olympics: an irreverent take on the Olympics involving several Fringe venues, opened by HRH the Duchess of Cornwall at Spitalfields City Farm.
  • ‘Floating Forest’ at Portobello Dock: a mesmerising floating grid of 600 sections of tree-trunk, created by a Montreal design team and funded by the Government of Quebec.

Chelsea Fringe founder-director Tim Richardson says: “After the success of 2012, we’re gearing up for the Chelsea Fringe 2013 to be bigger and better. We have secured some fantastic venues ranging from Battersea Power Station to Hoxton’s Geffrye Museum and are attracting entries from all over the world. We may be a baby compared to the 100-year-old Chelsea Flower Show, but what we lack in age, we make up for in innovation – people involved in the Fringe are pushing the edges of our ideas of what gardens and landscapes, flowers and plants can be about, and that’s incredibly exciting.”

Click here for our Chelsea Fringe 2012 Pinboard.

New My Garden Planner

We are working on a new and improved version of our award-winning garden planner software. Improvements will include better and more flexible drawing shapes, better printing options and better usability.

We will be pulling in more plant information into the planner for you to review the plant details such as height and spread, aspect and so on.

Also we will be showing the ‘My Plants’ list already built at the right hand side to allow you to build your garden with the plants in your garden right there.

Please look for more updates coming soon!

Marketplace Shop

Now live!! Visit the Marketplace Shop

Shoot marketplace coming soon

We will be launching with over 60 shops but this number and range will grow over time as more shops join up. Watch for updates coming soon. If you want to test the marketplace please contact us at and entitle your email ‘Marketplace Test’. Thanks!

Improved Plant Lists Coming Soon

We are working on some improvements to the way you can manage your plant lists. The much loved features of being able to sort your ‘Plants I have’ list into an alphabetical order or by most recently added will soon also be available in your ‘Plants I want’ lists too. We will also give you a search ‘my plant list’ feature to find a plant in any of your lists more quickly. Finally you will also be able to add all your ‘Plants I want’ to your garden plan. We hope you enjoy these upcoming improvements!